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Be it a midway image revamp or conceiving a concept from the initial stage, we will walk hand-inhand with you throughout the journey. We strive to innovate and perform with top-notch professionalism. With “Creativity at its Peak” as our Vision, our team is all geared to give you the “umph” factor. Why be normal when you can make your mark in originality?
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The livewire of Golden Sprocketz is constantly on momentum, sizzling with hot new ideas and ever-ready to take on projects. Staying positive with a realistic outlook, the team works closely to meet your needs.
All fired up, delivering well executed plans and programs via lightning-fast fingers, a nimble mind and flaunting an impeccable taste for design, you will never miss their “If you never try, you will never know” touch!
Balaji K. Kumar is a director who has provided high
concepts and strong visuals to many of the major players in
the field of advertising. Some of these include Ogilvy and
Mather, JWT and Saatchi & Saatchi.
Aside from directing and producing an award-winning feature film in Hollywood, he has directed television commercials/ad films for American market. This includes a marketing campaign using "match action", for Prosper Marketplace Inc., a premier peer-to-peer financial lender in the U.S.
The clients selected Kumar because of his ability to execute high quality campaigns on time and under budget. Prosper's commercials had to both promote the business, as well as explain the concept of peer-to-peer lending to an audience unfamiliar with it. Not only was the campaign a branding success, but it was also nominated for the prestigious JFAM Media Strategy Awards, New York in the “Banking and Lending” category.
Aside from directing and producing commercials, he has directed award-winning feature films in Hollywood as well as India. Currently, Kumar is slated to direct two more feature films. This is a follow-up to his critically acclaimed feature VIDIYUM MUNN (BEFORE DAWN), which was lauded in India as well as France.
Kumar has a fondness for well-done car commercials, and believes that the right ones can conceptually and cinematically resonate with consumers.
For more details - WWW.BALAJIKUMAR.COM
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Target: Matching Lenders with Borrowers
Concept: Match Action
Duration: 15 seconds and 30 seconds
Country: United States of America
Balaji Kumar, along with his team at Red Vision, came up with a visual concept called “Match Action,” where the respective camera actions between the Lender and the Borrower were matched visually to create a subliminal message across the nation. Kumar and his team also decided to use Prosper's real customers in the TV spots, instead of paid actors, highlighting a real life match made at Prosper in the financial marketplace.
The DESIGNER Concept shows, John, a Staten Island Cop, a real Prosper Lender and Laura, an up and coming Designer from Chicago, a real Prosper Borrower. John had money to invest and Laura needed a loan to get started. Both were matched by Prosper.com at a win-win situation.
The HOME REMODEL Concept has Bob, a Miami Boat Salesman, a real Prosper Lender and Kent, a Salt Lake City Homeowner, a real Prosper Borrower. Bob had money to lend and Kent needed a loan to get started. Both were again matched by Prosper.com at a win-win scenario.
The VIRALS were used to create a marketing spree, which was produced by Balaji Kumar, during filming the television spots. It was a two-pronged marketing campaign, the commercials and the virals, geared to educate the American people about Prosper.com. Since explaining the lending/borrowing process in detail cannot be achieved by television campaign alone, Kumar and his team, spearheaded the virals and interviewed the Lenders and Borrowers during filming of the ad spots.
They were essentially, behind-the-scenes video, that gave the American people an opportunity to directly hear from the horses’ mouth… so to speak, about the lending/borrowing process at Prosper.com. It was used in tandem with the commercials for the enthusiasts to learn more about the product.
The TAGLINE video was done to promote Prosper in a fun way virally.
Prosper (Agency: Red Vision) made it in the list of finalists [Banking & Lending] at The Journal of Financial Advertising & Marketing - JFMA Media Strategy Awards 2009, New York. The awards honor media strategies and campaigns in nine separate categories. Campaigns were evaluated by a panel of judges from the financial services marketing industry.
WINNER: GOLDER TRAILER AWARD 2002
Target: Student loan recipients
Duration: 15 seconds
Country: United States of America
Concept: Cost effective audio-visual promo to attract student loan recipients in the US market.
Twelve-year-old Robin is in turmoil following the death of his mother. This is when she appears, an amorous intruder threatening to invade his home and bewitch his dad. This darkly sexual and mysterious woman appears hell-bent on becoming the children’s stepmother - something young Robin refuses to accept.
Encouraging him all the way is his best friend Larry, a foul-mouthed Iago to Robin’s Othello. Larry’s always on hand with a scary comic book or urban legend to further goad Robin in his murderous beliefs. But there is far more to both Larry and the intruder than meets the eye. Thus begins Robin’s inextricable path toward insanity and murder.
Using innovative visual techniques, director Balaji K. Kumar keeps us guessing with this slick and haunting Oedipal tale, 9 LIVES OF MARA, which speaks to our darkest fears of madness and malevolence.
Winner: HP Lovecraft Film Festival 2007
Winner: Fright Night Film Fest 2007
Winner: Tabloid Witch Awards 2008
Official Selection: La Femme Film Festival 2007
Official Selection: Full Moon Horror Film Festival 2007
Official Selection: Rock And Shock Film Festival 2007
Official Selection: Best Of Fest 2007
It's about Four Formidable Men, who, for Three Different Reasons are chasing after Two Women in One Day. Who are these men? How are they connected to each other? What are their reasons to track down the two women? How are these women connected to the men? Will they get caught? If they do, who among the four men will wind up catching them? And, what will happen to them? These are the many questions that will get answered during its course.
The plot unfolds as a taut thriller that examines the characters' vulnerability and strengths. The subplot, however, explores a relationship between a woman and a girl; Rekha, the protagonist, is a sex worker who tries to rescue Nandhini, a twelve- year-old girl, from the clutches of prostitution.
The journey takes us through the brutality and the hypocrisy that surrounds us, which we deliberately choose to ignore - broken homes, abuse, unfulfilled dreams, manipulation, blackmail, threat, hopelessness and paranoia. It's a dog-eat-dog world where nothing is as simple as it appears.
Winner: Best Actress - Norway Tamil Film Festival 2014